Launched Easter 2018 , HAM's bespoke Rabbits featured on limited edition gift boxes in select stores* across the UK, and online encouraging others to support The Body Shop and Cruelty Free International's global petition to the United Nations calling for a worldwide ban on animal testing in cosmetics.
In additional to its illustrations, HAM also created a limited edition hand pulled screen print for Body Shop VIPs and collaborated with Hex Studio on a bespoke Rabbit animation.
In January 2018 The Body Shop's Forever Against Animal Testing campaign reached 4.1 million signatures, making it the biggest petition ever against animal testing in cosmetics. Once the petition reaches 8 million signatures, The Body Shop and Cruelty Free International will present it to the United Nations, calling for an international convention to ban animal testing in cosmetics.
The collective efforts of The Body Shop and Cruelty Free International led to a European ban five years ago this March.