In 2019, HAM worked with Mini to create an exclusive car wrap for their Countryman model.

The car was made to order in the Netherlands before being handed over to Mini’s UK team who applied an intricate laser cut vinyl by hand to its bodywork.

The Mini then headed off on a three month road trip around HAM's family of makers and stockists. Along the way we told Rabbit's story, lifting the lid on our processes and inspiration. The tour culminated in an exhibition and pop-up shop at the renowned Hay Literary Festival in late May.